Known for its colorful designs and innovative products, Skip*Hop creates premium children’s product.
Based in New York, New York, Skip*Hop is a premium cross-category designer and marketer of juvenile products. Skip*Hop is widely recognized for its innovative and functional lifestyle products and accessories that serve today’s generation of savvy, well-educated parents. Its products, many of which have won industry-leading awards for their product design and functionality, are differentiated by their fun, innovative aesthetic and compelling value proposition. Fireman Capital Partners successfully sold its investment in Skip Hop in February 2017 to Carter’s.
Founded by new parents, Skip*Hop had strong growth in sales and profit, thanks to the brand’s clear resonance with mothers. As demand increased, Skip*Hop had the opportunity to build its exciting product platform further and enhance its distribution network and presence abroad, particularly in Europe and Asia.
The Partnership with FCP
Working closely with founders Ellen and Michael Diamant, Fireman Capital Partners is advising on product strategy and merchandising, while strengthening the company’s distribution partnerships at home and abroad.