An authority in shooting sports, Pilla designs performance eyewear.

Founded as a solution to achieve enhanced vision and clarity on the sporting clays course, Pilla became the authority in performance eyewear for the competitive shooter. Pilla utilizes cutting-edge materials with superior clarity and a proprietary contrast technology to enhance vision. The brand is worn by 28 of the top 30 competitive clay shooters in the world, including 16-time World Champion George Digweed and Olympic Gold Medalist Richard Faulds. George Digweed calls the product “an unfair advantage.” Pilla also offers a full line of performance eyewear products for golfing, fishing, sailing, cycling, flying, running and equestrian sports. In February 2012, Fireman Capital Partners announced the sale of Pilla.

The Opportunity

With cutting-edge materials, superior clarity and vision-enhancing technology, Pilla provided a breakthrough product with significant competitive advantages.

The Partnership with FCP

FCP inserted a new management team, executed a rebranding effort and developed long-term strategic opportunities, resulting in stronger e-commerce profitability and expansion into the golf and military markets.

We are proud to be able to claim that 28 of the top 30 shooters wear our product, and now see this partnership with Fireman — who I view as the most exciting up-and-comer in the consumer world today — as credit for our hard work. Fireman offers the perfect platform for an entrepreneur like myself who lives and breathes his product. We share a vision for what this brand can be, and I am extremely excited for what the future holds.

Philip Pilla, CEO, Pilla

Portfolio Partners

  • Hudson
  • Pilla
  • Serena and Lily
  • Evolution Fresh
  • IdeaPaint
  • Newton Running
  • CANarchy
  • Skip*Hop
  • Surfside Coffee Company
  • Portfolio