Evolution Fresh

Evolution Fresh

Evolution Fresh


Evolution Fresh is a premium producer of high-quality juices.

A leader in the natural food space, Evolution Fresh is a San Bernardino, CA-based producer of premium, all-natural juices. Founded by Jimmy Rosenberg, the previous Founder of Naked Juice, Evolution uses a revolutionary pasteurization process known as high pressure processing (HPP) to ensure flavor, freshness, and nutrition, Evolution Fresh provides the freshest, most nutritious and most delicious premium juices available on the market today. Evolution Fresh products are currently sold at Starbucks, Whole Foods, Trader Joe’s, Ralph’s, Gelsons and Costco, among others. Fireman Capital Partners successfully sold its investment in Evolution in November 2011 to Starbucks.

The Opportunity

With a proven management team and revolutionary pasteurization process, California-based Evolution Fresh presented significant opportunity for geographic expansion.

The Partnership with FCP

FCP worked with Evolution Fresh to expand its team and enhance its branding and marketing strategy. We also together, successfully implemented the innovative high-pressure pasteurization technology, expanded distribution, and increased profitability through targeted efficiencies.

We are thrilled to be collaborating with Fireman Capital and view this as an opportunity to illuminate upon the successful foundation we’ve built and the reputation for success we have established in the industry. It creates a competitive advantage, empowering all of us at Evolution to bolster our business and leverage FCP’s vast expertise and resources, while remaining true to our inherent entrepreneurial approach.

Jimmy Rosenberg, Founder of Evolution Juice

Portfolio Partners

  • Hudson
  • Pilla
  • Serena and Lily
  • Evolution Fresh
  • IdeaPaint
  • Newton Running
  • CANarchy
  • Skip*Hop
  • Surfside Coffee Company
  • Portfolio