At Fireman Capital, we deliver value by identifying established companies in the consumer sector and leveraging our insights, expertise and resources to help them actualize their potential.

Fireman Capital Partners looks for established, yet distinctive, companies in the consumer sector. Our firm is based on a heritage of consumer retail excellence, and our mission is to share our knowledge of best practices in order to drive growth for our companies.

With a focus on management-owned consumer product businesses, we partner with companies that have demonstrated the ability to make a great idea work. As successful entrepreneurs, our operating partners understand how to translate a founder’s passion into long-term success.

Portfolio Partners

  • Hudson
  • Pilla
  • Serena and Lily
  • Evolution Fresh
  • IdeaPaint
  • Newton Running
  • Skip*Hop
  • Surfside Coffee Company
  • Portfolio


Areas of Focus

We work with companies that offer a clear opportunity for us to add value.

Active Sports
& Footwear

Consumer Products/ Soft Lines

Apparel &

Food &

/ Restaurants



All of our portfolio companies meet the following key requirements:


Substantial business
presence in the USA


Sales: $25 – $150 MUSD
EBITDA: $5– $20 MUSD


$20–$60 MUSD

Transaction Type

Growth equity and small leveraged buyout. Majority equity positions.


Operational Expertise

Offering strategic insights based on proven success, our expertise is customizable and impactful.

Strategic Vision

With proven success in the consumer sector, we help entrepreneurial companies propel growth.

Intellectual Agility

We leverage our core expertise and unique resources to identify and build upon opportunities.

Disciplined Focus

Grounded by our shared experience and operational skill sets, we lead with focus.