Realized Portfolio Company Profile: Evolution Fresh

A leader in the natural food space, Evolution Fresh is a San Bernardino, CA-based producer of premium, all-natural juices. Founded by Jimmy Rosenberg, the previous Founder of Naked Juice, Evolution uses a revolutionary pasteurization process known as high pressure processing (HPP) to ensure flavor, freshness, and nutrition, Evolution Fresh provides the freshest, most nutritious and most delicious premium juices available on the market today. Evolution Fresh products are currently sold at Starbucks, Whole Foods, Trader Joe’s, Ralph’s, Gelsons and Costco, among others.

Fireman Capital Partners successfully sold its investment in Evolution in November 2011 to Starbucks.