An authority in shooting sports, Pilla designs performance eyewear.
Founded as a solution to achieve enhanced vision and clarity on the sporting clays course, Pilla became the authority in performance eyewear for the competitive shooter. Pilla utilizes cutting-edge materials with superior clarity and a proprietary contrast technology to enhance vision. The brand is worn by 28 of the top 30 competitive clay shooters in the world, including 16-time World Champion George Digweed and Olympic Gold Medalist Richard Faulds. George Digweed calls the product “an unfair advantage.” Pilla also offers a full line of performance eyewear products for golfing, fishing, sailing, cycling, flying, running and equestrian sports. In February 2012, Fireman Capital Partners announced the sale of Pilla.
With cutting-edge materials, superior clarity and vision-enhancing technology, Pilla provided a breakthrough product with significant competitive advantages.
The Partnership with FCP
FCP inserted a new management team, executed a rebranding effort and developed long-term strategic opportunities, resulting in stronger e-commerce profitability and expansion into the golf and military markets.