Newton Running
Headquartered in Boulder, Colorado, Newton Running is the first company to design shoes that promote natural running form. The product incorporates the company's patented Action / Reaction Technology, which absorbs and returns energy back to the runner through actuator lugs inside the shoe's sole. According to third-party lab tests, Newton shoes deliver lower impact per mile, greater energy return and greater cushioning when compared to other leading running shoe models. Newton was the #2 brand worn at the 2010 Ford Ironman World Championships in Kona, Hawaii, and was worn by Craig Alexander during his three victories at the same event in 2008, 2009, and 2011.