IdeaPaint

Headquartered in Ashland, MA, IdeaPaint was founded by three students at Babson College - John Goscha, Jeff Avallon, and Morgen Newman - who came up with the idea when they found themselves unable to afford whiteboards for their brainstorming sessions. IdeaPaint is a patented paint product that can turn any smooth surface into a high-performance dry-erase workspace, allowing for limitless creativity and free-thinking.  Among other places, the product is in use at Google, Apple, Microsoft, Harvard, Stanford, and MIT. IdeaPaint is currently sold nationwide at Lowe's, direct on its website, through commercial distributors MDC and Sherwin-Williams, and through other distributors worldwide.

IdeaPaint can be found in select stores and online at www.ideapaint.com.